MARKETING FORUM AGENDA -
THURSDAY 24TH SEPTEMBER
TCC Group CEO, Richard Beattie Seb Hill: Inspiring Loyalty
Andrew Humphries, Moderator
Contagious, Why Things Catch On
Why retailers need to stop thinking like retailers to grow great brands
Loyalty, trust, and personalisation - The psychology behind successful online brands
Cutting Through with Winning Body Language - Inspiring Loyalty Without Saying a Word.
23 | 24 | 25 September 2015
Hilton London Metropole
The Showroom Presents, Fulham
|15:30||Close / Bus Departs to Hilton Metropole|
Central London Innovation Tour
With London recently retaining its title as the world’s most international shopping location, we have highlighted some of the latest examples of innovation from a broad spectrum of stores. With UK shoppers being one of the most advanced globally in terms of e-commerce, and increasingly m-commerce, stores in the city are at the forefront of merging the physical and digital worlds.
The tour will visit some of London’s latest concept stores, flagship shops and innovative retail environments. Highlights include famous names such as the Burberry flagship store on Regent Street, which has been designed to bring the Burberry.com digital experience into the physical space and features a range of digital innovations. Plus the iconic Selfridges store on Oxford Street, the world famous department store is well recognised for its innovative displays and ranges and features one of London’s best upscale food-halls.
Whole Foods, Kensington High St
Burberry, Regent St.
Waitrose, Oxford St
Selfridges, Oxford St
Classic Grocery Tour
With hypermarkets, superstores and supermarkets accounting for over 70% of sales by the leading grocery retailers, the channel is of critical importance to the market. With many leading players suffering from weak sales from their larger hypermarkets & superstores over the past five years, reinventing them to the needs of today’s shopper has been a priority. We have chosen a selection of the latest stores from some of the leading players. These stores, accompanied by expert commentary, will illustrate some of the latest changes taking place in the UK grocery sector and how leading retailers are adapting their strategies to remain relevant.
This tour will have a special focus on how UK grocers are partnering physical stores with their online offers through click & collect and in-store kiosk ordering and the latest moves to increase relevance of non-food departments in hypermarkets.
Waitrose, Westfield London
Tesco Extra, Watford
Whole Foods, Fulham Broadway
Forecourt and Convenience Tour
Convenience & forecourt stores have been one of the fastest growing grocery channels over the past decade with more UK shoppers favoring convenience. As a result, the channel has seen significant development, with a number of leading UK grocers entering the sector and pushing ahead with aggressive expansion. With Tesco and Sainsbury’s leading the pack, even big-box specialists such as Morrison’s and Asda have recently felt the need to join them and launch their own concepts.
With the competitive pressures increasing specialist petrol forecourt operators have looked to form partnerships with leading grocers in order to benefit from their brand name and retail expertise. We’ll visit the latest formats from mainstream grocers entering the small store arena and look at innovation in areas such as food on the go, private labels and fresh foods. This tour will highlight best in class examples of how retailers are using small stores to support online.
Sainsbury’s Local (Forecourt), Clapham South
BP/M&S Simply Food, Earsfield
Sainsbury’s Local (Fresh format), Earsfield
Little Waitrose, High St Ken
Whole Foods, Fulham Broadway